“When COVID changed everything, DeLuise rebranded herself as the Wellness Kitchenista. “I reimagined my work the same way we’ve reimagined everything else.”
It starts with a basic understanding of nutrition—and for some of us, that requires a serious reeducation. Here’s an example: All carbs aren’t evil. Our bodies need the fiber and nutrients in whole grains. “Carbohydrates are the preferred source of energy for our bodies,” says DeLuise.
Fat, too. The unsaturated kind helps us absorb nutrients and moderate hormones. Healthy examples include avocados, nuts, some fish and olives, and peanut and canola oils. Macronutrients are a subject rife with confusion. One—protein—comes from animal and plant sources. “Our bodies use proteins to create skin, hair and body cells,” DeLuise says. “They’re also important for gut health, immunity and weight loss.”
DeLuise could go on and on about macros, but lecturing isn’t her way. She recommends the USDA’s MyPlate website (myplate.gov) as a great resource, emphasizing that there’s no quick fix or simple solution for the cascade of symptoms linked to heart disease, diabetes and obesity. But she does see healthy eating as a lifestyle—and a fun one.
DeLuise originally named her company Eat Your Way to Wellness, launching it in 2016 as an offshoot of the meal preparation service she offered clients. She also made healthy snack balls, selling them at the Conshohocken Farmers Market, where a Girl Scouts troop happened upon her booth and asked her to speak to their group about nutrition. Not long after that, local TV shows came calling. Then DeLuise landed a QVC gig as a demonstrator for Calphalon, the high-end brand of cookware. That led to her own TV show for PHL17. The 10-week series is now streaming on Amazon Prime.
When COVID changed everything, DeLuise rebranded herself as the Wellness Kitchenista. No more sermons about nutrition—the world was stressful enough. “But I wanted to continue educating people,” she says. “So I reimagined my work the same way we’ve reimagined everything else.”
To solidify her social media presence, DeLuise joined Instagram and TikTok. She’s now launching an online course, and she’ll continue her live cooking demos. “I’m flooded with emails and DMs requesting recipes and asking questions,” DeLuise says. “I love it.”